Effective 12 September 2026. Last updated 3 October 2026.
Mind the Top is a puzzle game published by Whizkid World LLP, the entity responsible for the data described below. The game has no accounts, no sign-in and no server of its own: everything you do in it is stored on your phone. Three things leave your device — what Google’s advertising and billing services need in order to work, a report if the game crashes, and a short note of each game played so we can see how the game is used. All three are described below.
The game saves the following to your phone’s app storage. None of it is sent to us, and none of it is attached to a crash report or to an ad request. (The analytics notes described below report a game’s score and theme as it is played; the stored tables themselves never leave the phone.)
| What | Why |
|---|---|
| Score tables: Classic, for runs that took no help, and Assisted | To show your best runs. Each entry holds a score, a merge count, a best chain, when it happened and, on the Assisted table, how many boosts, undos and continues it used. |
| Daily Challenge results and monthly trophies | To fill the Daily calendar and award the month’s trophy. Stored as a date and a score; they are kept, not discarded, because a trophy rests on them. |
| The days you played | To count your play streak. |
| Themes: the one in use, those unlocked by play or by watching a video, the biggest piece reached in each, and which themes have been introduced | To remember what you chose and what you have earned. |
| An in-progress game | So you can resume after closing the app. |
| Settings: appearance, dark shade, sound, music, vibration, drop speed, the opening shot, and whether to ask for a rating | To keep the game the way you set it. |
| A record of when the game last asked for a rating | So it asks rarely, and never twice in a row. |
| Which items you have bought | To unlock paid themes and to stop showing you ads between games. |
Android’s built-in Auto Backup is left switched on, so this data can be carried to a new phone. That means Android may copy it to your own Google Drive backup, under your Google account and subject to Google’s terms — it does not come to us. You can turn this off in your device settings under Google › Backup.
On Android 12 and later, the record of what you have bought is left out of the backup on purpose: on a new phone it is restored from Google Play instead, which is the only place a purchase can really be confirmed. On earlier versions of Android the backup cannot leave a single item out, so that record is included.
The game shows two kinds of ad: a full-screen ad between some games, and an optional ad you can choose to watch in exchange for an extra turn, a boost or an early unlock. These are served by Google AdMob, which is Google’s advertising service.
To do this, the Google Mobile Ads software in the game shares your device’s advertising ID with Google, together with:
Google collects and uses these to choose which ads to show you, to measure them, and to detect fraud. In the wording the Play Store uses in its Data safety section, that is collected, and shared with a third party, for advertising, analytics and fraud prevention. It is encrypted in transit. We ourselves never receive it: what reaches us is an anonymous count of how many ads were shown, with nothing in it that identifies a device or a person.
We ask AdMob to limit ad content to a PG rating, so the ads should be no less suitable than the game itself. Ads are also muted by default, so an ad cannot blare over the game.
Google explains what it collects and how it is used here: How Google uses information from sites or apps that use our services.
If you are in the European Economic Area, the United Kingdom or Switzerland, you are shown a consent form before any ad is requested, using Google’s User Messaging Platform. If you decline, or if the question cannot be resolved, no ads are requested at all — and nothing in the game is withheld from you as a result. Every reward that an ad would normally unlock is granted anyway.
You can reopen that form and change your answer at any time: Settings › Privacy › Ad privacy choices inside the game. The item appears wherever the law requires the choice to be offered.
Everywhere in the world, you can reset or delete your advertising ID in your device settings, under Settings › Privacy › Ads.
When the game crashes, or hits an error it recovers from, a report is sent to Google Firebase Crashlytics so the fault can be found and fixed. A report contains:
Firebase also reports basic app session events — that the game was opened, and roughly for how long — which is how a crash is attributed to a particular run. This arrives together with crash reporting, so “crash logs only” would understate it.
Your scores, streak, saved game, chosen theme and purchases are never attached to these reports, and they are not used for advertising or shared with anyone else. In the categories the Play Store uses in its Data safety section, this is Crash logs and Diagnostics under App info and performance, and Device or other IDs for the installation identifier, collected for app functionality. (The Diagnostics and Device or other IDs entries are also marked shared, for advertising, analytics and fraud prevention, because AdMob, above, collects those kinds of data too.)
Crashlytics keeps a report for 90 days and then deletes it. Because a report carries no name, email or account, we have no way to find your reports from a message you send us — so we cannot delete particular reports on request. Uninstalling the game, or clearing its data, starts a new installation identifier, so nothing afterwards is connected to what came before.
Google processes these on our behalf under its own policies: Firebase privacy and security and the Google Privacy Policy.
Crash reporting is switched off in the development builds we run while making the game, and on in the version you install from Google Play.
To learn how the game is actually played — whether people finish a first game, which mode they come back to, which settings they change — the game sends a short note to Google Analytics for Firebase at four moments:
Firebase adds what it records for every app that uses it: that the app was opened or updated, how long it was in use, a purchase made through Google Play (the item and its price), the device model, Android version, language, app version, and an approximate country derived from your IP address. Because the analytics is connected to our AdMob account, Firebase also records each ad shown and what it earned. Each installation gets an app-instance identifier, generated by Firebase, so that one installation’s games can be counted together.
The advertising ID is never collected for analytics. Analytics is connected to AdMob only to measure what ads earn; it is not used to choose which ads you see, and it is not connected to any advertising campaign. The data comes to us only as totals and charts in the Firebase console.
If you are in the European Economic Area, the United Kingdom or Switzerland, the app-instance identifier is not stored, so your games are not linked to one another. Everywhere else it is.
In the categories the Play Store uses in its Data safety section, this is App interactions under App activity, Purchase history under Financial info, and Device or other IDs, collected for analytics and not shared.
Google keeps this event-level data for 14 months and then deletes it. Analytics is switched on only in the version you install from Google Play.
Mind the Top offers six purchases, each bought once and kept: Remove Ads, which switches off the full-screen ads between games; four themes — Deep Space, Sweet Shop, In Bloom and Precious Outback; and a pack of those four themes together. Every transaction is handled entirely by Google Play. We never see your card, your billing address or your Google account. Google tells the app only whether a purchase succeeded, and the app keeps a list of what you have bought on your phone.
Note that Remove Ads switches off the between-game ads only. The optional videos for continuing, undoing, boosts and unlocking a theme early stay available, because removing them would take away something you might want.
Once in a while — after a good moment, never after a loss — the game may ask Google Play to show its own rating window, and Settings may offer a link to the game’s Play Store page. A rating or review you leave goes to Google and is published under Google’s terms. The game sends nothing for this, and is not told whether you rated it. You can stop the game asking in Settings › Help & about.
When you finish a Daily Challenge you can share it. Doing so makes a picture of your finished board, with the date, your score, your best chain and the largest piece you merged, and hands it to your phone’s share sheet — the same one you get from a photo or a web page.
Nothing is sent anywhere unless you pick somewhere to send it. The picture is made on your phone and kept in its temporary storage until the system clears it. We never see it, and we are not told whether you shared it or what you chose. Once you pick an app, that app’s own privacy policy governs what happens next — we have no part in it.
The picture contains only what is listed above. It carries no identifier, no account, and nothing about your device.
Settings has a Send feedback button. It opens your own mail app with a new message addressed to us and the game’s version number filled in; the game itself sends nothing. If you choose to send it, we receive what any email carries: your email address, your message, and the version number.
We use that only to read and answer what you wrote. We do not add your address to a mailing list, share it, or connect it to anything the game stores on your phone — there is nothing to connect it to. Ask us to delete your messages and we will.
To be explicit: the only analytics are the Firebase notes described above, AdMob’s own, used for its advertising, and the session reporting that comes with crash reports. The game contains no advertising software other than Google AdMob, and no social, authentication or messaging integrations. It does not request access to your contacts, photos, microphone, camera, files or precise location, and it has no code that would let it use them.
The game still has no server of its own. The Daily Challenge is generated on your phone from the date, not downloaded, so everyone gets the same puzzle without the game asking anyone for it.
Mind the Top is not directed to children under 13, and we do not knowingly collect personal information from them. The third-party data collection is the Google AdMob advertising, the Firebase crash reporting, the Firebase analytics and the Google Play billing described above. If you believe a child has provided us with personal information, contact us and we will delete it — though in practice the app has no way to send us any.
In the game: Settings › Privacy › Delete all game data erases everything the game has stored on your phone — scores, Daily results, trophies, streak, unlocked themes, settings and any game in progress — and closes the game so it starts fresh. It keeps the record of what you have bought, because a purchase belongs to your Google Play account, not to this phone.
Uninstalling the game removes everything it has stored on your phone. If you also want to remove the copy Android may have placed in your Google Drive backup, delete the app’s backup from Google Drive › Settings › Backups on your device.
Crash reports are deleted automatically after 90 days, as described above. Analytics are deleted after 14 months; Delete all game data also resets the app-instance identifier, so nothing afterwards is connected to what came before. Emails you sent us are deleted on request.
Data held by Google as a result of showing you ads is governed by Google, not by us; the links above explain how to control it.
If this policy changes in a way that affects what is collected, the date at the top will change and the new version will be published here before the change reaches an app update.
Questions about this policy, or about what the game holds — including a request to delete something — go to whizkidworldllp@gmail.com, and we will answer.
That is the only channel, and deliberately so: there is no account to sign in to and no support ticket to raise, because the game does not know who you are.